LOVE LETTER TO LONDON: Gucci will obtain a particular recognition award for the model's “We'll All the time Have London” cruise 2025 marketing campaign on the Trend Awards, scheduled for December 2 on the Royal Albert Corridor in London.
An extension of artistic director Sabato De Sarno's cruise present at Tate Fashionable in Could, the place he laid a carpet of greenery throughout the poured concrete flooring for a group impressed by the nation's lush gardens, greenery and fabulous materials, the marketing campaign starring Debbie Harry, Kelsey Lu, Alaato Jazyper and Yanan Wan was captured by photographer and activist Nan Goldin as a tribute to London's artistic spirit and its affect on international trend.
Each Gucci and De Sarno share a private connection to the town. The model's founder, Guccio Gucci, was working on the Savoy in 1897. His statement of visitors' baggage impressed him to begin creating his personal line of luxurious suitcases and luggage.
For De Sarno, he associates London with music, tradition and artwork, “the conflict of various cultures,” he stated in a earlier interview, and mentions a number of of his favorites: the brutalist structure of the Tate, the town's surrounding countryside and the Rivoli Ballroom. , which dates again to the 1950s and is known for its unique ornament.
On a model stage, Gucci lately launched the fourth quantity of its Prospettive collection, Ancora Londra, on the New Bond Road retailer.
It’s going to additionally be part of Tate Fashionable as a sponsor of the Electrical Desires exhibition, opening on 28 November, in addition to a three-year partnership with Tate to help younger creatives launching in 2025.
Caroline Rush, chief govt of the British Trend Council, stated: “London has lengthy been a supply of inspiration throughout the international trend trade and the marketing campaign fantastically captures the spirit and vitality that makes our metropolis so iconic. It actually exhibits the town's distinctive affect on trend, artwork and music world wide. “We will’t wait to rejoice Gucci and Nan Goldin in December.”
The Trend Awards are the BFC Basis's flagship fundraiser, which goals to help the longer term progress and success of the British trend trade by specializing in schooling, grant-making and enterprise mentoring.
After revealing the nominees for the Trend Awards 2024, Tom Ford because the Excellent Achievement Award and the winners of the Particular Recognition Awards, which can go to 10 Journal's Sophia Neophitou-Apostolou, in addition to Margaret Barbour and photographer Tyler Mitchell for Isabella Blow. Award for Trend Creator, extra particulars are anticipated to be revealed within the coming weeks, forward of the principle occasion, which options Pandora and The Peninsula London as key sponsors and Kojey. Radical and Maya Jama as presenters of the evening.