Google to Phase Out Instant Apps Amid Low Usage

Google is set to retire its Instant Apps feature in December 2025, citing disappointing adoption rates. Launched in 2017, Instant Apps enabled users to access mini versions of applications without full installation, offering a streamlined experience.

Despite this innovation, a spokesperson for Google, Nia Carter, acknowledged that the usage and engagement levels have been insufficient. Developers are increasingly opting for alternative methods, such as AI-driven app highlights, for app discovery.

As a result of this shift, Google aims to redirect resources towards more effective tools that promote deeper user engagement and facilitate full app downloads.

Source: www.theverge.com