Brunello Cucinelli Receives Honor for Architectural and Cultural Restoration Efforts

Brunello Cucinelli, renowned Italian fashion designer, has been awarded an honorary doctorate in "Design for Made in Italy: Identity, Innovation, and Sustainability" by the University of Campania. At the ceremony, he quoted the English art critic John Ruskin, saying, "When we build, let us think that we build forever," a sentiment that echoes through his extensive work in architectural restoration in his beloved Umbrian region.

Since 1985, Cucinelli has dedicated himself to the revitalization of Solomeo, a medieval hamlet that was once in ruins. With funding from his own fashion enterprise, he has transformed this picturesque site into a thriving community, emphasizing the importance of preserving both history and culture. "I firmly believe in the duty to preserve this legacy," Cucinelli stated, highlighting the intrinsic connection between memory and identity.

The impact of Cucinelli's initiatives extends beyond Solomeo. His foundation, established with his wife in 2010, has been instrumental in restoring significant landmarks in nearby Perugia, including the Morlacchi Theatre and the city's Etruscan arch. These projects not only enhance the local aesthetic but also provide cultural benefits to residents and visitors alike.

In 2018, to further support his philanthropic efforts, Cucinelli sold a 6% stake in his company, infusing an additional €100 million into the foundation. Current endeavors include a new library in Solomeo and the reconstruction of Castelluccio di Norcia, which was devastated by an earthquake in 2016. Cucinelli’s commitment to local heritage is reminiscent of other fashion houses, such as Fendi and Bulgari, but his focus on the community sets him apart.

Born in Castel Rigone, Cucinelli has always felt a deep connection to his roots. His factory in Solomeo employs around 700 people in a nurturing work environment where employees are encouraged to maintain a balanced lifestyle. "That time is for your soul," he emphasizes, promoting a culture of well-being alongside craftsmanship. His approach to business melds fashion with philosophy, advocating for what he calls "humanistic capitalism," where the welfare of people and the environment takes precedence.

As he received his honorary doctorate, Cucinelli reflected on the future, urging those present to consider their own contributions to the world. "The future is not wholly ours, nor is it wholly not ours," he advised, encapsulating his vision that extends beyond mere profit to encompass societal impact.

Source: uk.news.yahoo.com