ABG Partners with Luzern eCommerce to Enhance European Market Access
By Editor • August 20, 2026 • 1 min read
Authentic Brands Group (ABG) has announced a new partnership with Luzern eCommerce aimed at improving access to European marketplaces for its brand operators and licensees. This collaboration, revealed on Thursday, is set to build on the successful expansion of Reebok in Europe.
Luzern eCommerce has a proven track record of working with Reebok across key European markets and will now offer ABG’s network opportunities to leverage various online platforms including Amazon, Zalando, and TikTok Shop. ABG, which manages 50 brands including Champion and Sports Illustrated, is focused on enhancing its digital marketplace strategy through this partnership.
Tim Derner, ABG's global head of marketplaces, emphasized the importance of creating a flexible ecosystem that empowers operators. He noted that Luzern's experience with Reebok highlights the value they bring to ABG's portfolio. In turn, Keith Elliott, chief commercial officer at Luzern, expressed enthusiasm about joining ABG's network, promising to bolster their brands' presence across Europe’s leading marketplaces and maximize growth potential.
Source: wwd.com
#ABG #Digital Commerce #European Markets #Luzern eCommerce #Reebok
