Apple Retains Original Hide My Email Feature Amid User Backlash
By Editor • August 25, 2026 • 1 min read
In a surprising reversal, Apple has decided to keep its Hide My Email feature linked to @icloud.com addresses, responding to user concerns about a planned change.
This privacy tool, available to iCloud+ subscribers, generates unique email addresses for safer online interactions. Earlier this year, Apple announced a shift to @private.icloud.com, which users argued would compromise the feature's effectiveness.
Social media uproar over the change prompted Apple's quick reassessment, with John Gruber highlighting that internal objections may have influenced the decision. Additionally, the company recently addressed a bug that had exposed users' real addresses, demonstrating its ongoing commitment to privacy.
Source: techcrunch.com