Ariat Partners with Cleveland Browns for Grounds Crew Gear
By Editor • August 19, 2026 • 1 min read
Ariat Work is stepping onto the field this football season through a new partnership with the Cleveland Browns. The performance footwear brand has been named the official workwear provider for the Browns’ home stadium, Huntington Bank Field, and the team's grounds crew.
As part of this collaboration, Ariat will supply the grounds crew and construction teams with specialized work boots and apparel. Susan Alcala, Ariat's vice president of partnership marketing, highlighted the importance of this initiative, stating it celebrates the unsung heroes behind the game.
This marks Ariat's inaugural partnership with an NFL team and signifies a push into the sports sector for its work division. Notably, Ariat also sponsors NFL quarterback Brock Purdy and has ties with other sports teams, including the Professional Bull Riders and Major League Soccer's San Jose Earthquakes.
Source: wwd.com
