BYD Launches Ambitious Kei Car to Conquer Japanese Market
By Editor • August 20, 2026 • 1 min read
BYD, the world’s leading electric vehicle manufacturer, is making waves in Japan with its newly launched Racco, a kei car crafted for the country’s narrow roads. Unlike previous attempts by major automakers like General Motors and Ford, who have withdrawn from Japan, BYD aims to tap into the country’s popular kei car segment.
In just a few weeks, the Racco garnered over 1,000 orders, signaling a promising start for the company’s bold strategy.
Source: www.japantimes.co.jp
