Doritos' New Marketing: A Farm-to-Table Facade?

In an intriguing turn, Doritos is being marketed as a farm-to-table snack, complete with slogans touting partnerships with farmers and images of rustic cornfields.

However, industry experts highlight the irony, noting that the popular chips are ultra-processed—far from the wholesome image they're attempting to project. This marketing strategy reflects the food industry's struggle to reshape its public perception while largely maintaining its reliance on processed foods that dominate American diets.

Source: www.statnews.com