Emerging Trends in Beauty: Insights from the Vogue Business Beauty Tracker
By Editor • August 28, 2026 • 2 min read
The Vogue Business Beauty Tracker, in collaboration with Spate, shines a spotlight on the evolving landscape of beauty and wellness, revealing the top brands, trends, and ingredients that are driving significant growth. The tracker focuses on consistent upward trends in consumer interest, highlighting how brands are responding to the demand for targeted, convenient, and scientifically-backed products.
Current trends reflect a growing fascination with wellness products that deliver specific benefits. For instance, wearable solutions like dopamine patches and acupressure wristbands are gaining traction, catering to those seeking mood enhancement and nausea relief. The market is also seeing a rise in minimalist health technology, with screenless fitness trackers that monitor health subtly. Moreover, men's fertility supplements and liquid zinc offerings indicate a broader interest in targeted nutritional support.
On TikTok, the #BridalUpdoStyle hashtag signifies a surge in interest for sophisticated hairstyles suitable for special occasions, while #FauxBrows and #HowToSelfTan showcase at-home beauty techniques. The platform is also a hub for influencer culture, with #MakeupPR underscoring the unboxing phenomenon, and #MakeupOver35 catering to beauty enthusiasts over 35.
In bodycare, there's a notable shift towards products that combine efficacy with sensory appeal. Exfoliating lotions featuring alpha hydroxy acids (AHAs) and fun, fruit-inspired grape soaps are becoming popular. Brands like QV Skincare are stepping up to meet the demand for sensitive skin solutions, while Naked Bee and Curology cater to consumers seeking natural and dermatologist-designed bodycare options.
The fragrance segment is also evolving, with searches indicating a preference for scents tied to significant life events. Wedding fragrances are on the rise, as are sport fragrances that resonate with active lifestyles. Notably, nostalgic scents like Revlon’s Electric Youth are making a comeback, signaling the allure of fragrances that evoke memories.
Brands such as DefineMe Creative Studio and Miu Miu are tapping into cultural connections through scent, while Kopari's lighter fragrance mists cater to the everyday consumer. TikTok is buzzing with trends like #CreamEyeshadowSticks and #DrySkinSolutions, emphasizing the demand for convenient makeup and targeted skincare solutions.
The interest in nail care is also growing, with nail art pens and liquid tape gaining popularity for their ability to facilitate personalized nail designs. The revival of glitter polish and celestial-themed nail art highlights a playful approach to beauty. Brands like Tonic Polish and Burt's Bees are responding to this trend, offering innovative products that enhance the nail care experience and support nail health.
Source: www.vogue.com
