Gap Inc. Unveils Fashion Week Experience for Encore Members
By Editor • August 24, 2026 • 1 min read
Gap Inc. is set to transform New York Fashion Week with an immersive experience tailored for its Encore membership program, which includes brands like Old Navy and Banana Republic. From September 9 to 14, Encore members will enjoy exclusive access to runway shows, designer interactions, and live music events throughout the city.
The activation marks a significant enhancement of the Encore program, which was revamped earlier this year to offer not just points but also unique opportunities like limited edition collaborations and early access to new styles. A dedicated microsite launching Monday will provide members with details about an exciting lineup, featuring fashion shows from renowned designers such as Alice + Olivia and Kim Shui.
The event will culminate on September 14 with “Encore After Hours,” a special gathering at Cherry Lane Theatre hosted by Zac Posen, featuring performances and discussions. Kevin Meiners from Gap Inc. emphasized that Encore provides members with unique experiences beyond traditional rewards, allowing them to engage with Fashion Week in a way that's usually out of reach.
Source: wwd.com
