Jimmy Choo's Fall Campaign Features Flower Farmer Alfie Nickerson

In an exciting twist for its fall 2026 campaign titled "Wild Rose," Jimmy Choo has chosen flower farmer and model Alfie Nickerson as its face. Set against the picturesque backdrop of the English countryside, this campaign showcases the brand's floral motifs with a rugged flair.

Nickerson, who founded Burnt Fen Flowers in 2019, is known for supplying British-grown flowers across the nation. His unique blend of floral artistry and fashion has caught the attention of brands like JW Anderson and Loewe.

Sandra Choi, Jimmy Choo's creative director, emphasized the brand's British roots, stating that the English rose embodies the resilience and beauty that inspired the men’s collection. The campaign highlights key styles such as the Wilder boot and loafer, adorned with intricate rose details.

Source: wwd.com