Lego Sees Sales Surge Amid Major Collaborations
By Editor • August 25, 2026 • 1 min read
Lego's revenues soared by 21% to 41.9 billion Danish kroner (£4.8 billion) in the first half of 2026, fueled by partnerships with the World Cup, Formula One, and KPop Demon Hunters.
Notably, sales from clients to consumers increased by 22%, showcasing robust demand across the Americas, Europe, and Asia Pacific.
Source: www.theguardian.com