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Entertainment

Lego Sees Sales Surge Amid Major Collaborations

By Editor • August 25, 2026 • 1 min read

Lego's revenues soared by 21% to 41.9 billion Danish kroner (£4.8 billion) in the first half of 2026, fueled by partnerships with the World Cup, Formula One, and KPop Demon Hunters.

Notably, sales from clients to consumers increased by 22%, showcasing robust demand across the Americas, Europe, and Asia Pacific.

Source: www.theguardian.com

#Formula One #KPop Demon Hunters #LEGO #sales #World Cup

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