Naiz Fit Expands with Virtual Try-On Technology to Boost Fashion Industry Intelligence
By Editor • August 18, 2026 • 1 min read
Naiz Fit, the Spanish AI-driven size and fit intelligence platform, is taking a significant leap by incorporating virtual try-on capabilities into its offerings. This expansion comes after the company has successfully generated over 500 million size recommendations for more than 10 million users.
Recently acquired by Israel's MySize, Naiz Fit has established partnerships with renowned fashion brands like Levi's, Desigual, and Paul & Shark, connecting users with over 100 million garments. The company is now broadening its focus from merely suggesting sizes to integrating its intelligence throughout the entire fashion value chain, targeting e-commerce, retail, product, and strategy.
Ronen Luzon, CEO of MySize, emphasized the transformative potential of their technology, stating, "Size and fit is becoming much bigger than a size recommendation button." The integration of virtual try-on aims to enhance the shopping experience, making it more interactive and visually engaging while also reducing return rates. This initiative is in line with a broader trend in the fashion industry, which is increasingly leveraging data to provide personalized customer experiences.
Source: wwd.com
