Saucony Steals Spotlight as Resale Market Favorite
By Editor • August 31, 2026 • 1 min read
In a remarkable turn for the sneaker industry, Saucony has emerged as the unexpected darling of the resale market. As of August 12, 2026, StockX has named the Boston-based brand the fastest-growing on its platform, a title once held by ASICS.
The surge in popularity can be attributed largely to the ProGrid Omni 9 and ProGrid Triumph 4 models, which have caught the eye of sneaker enthusiasts, thanks in part to collaborations with notable names like Jae Tips and Westside Gunn. However, what sets Saucony apart is the simultaneous success of both its collaborative and general-release sneakers.
Brendan Dunne, StockX’s Senior Director of Customer Community & Engagement, noted the shift in consumer behavior, stating that fans of exclusive collaborations are now exploring the brand’s more accessible styles. This trend reflects a growing desire among sneaker collectors to discover unique, vintage-inspired models.
Saucony has been around for nearly 130 years, and its retro offerings are resonating with a generation hungry for fresh takes on classic designs. As sneaker culture evolves, niche brands like Saucony are breathing new life into the market.
Source: www.highsnobiety.com
