TikTok Shop Generates $447.9 Million in Shoe Sales Over Past Year

Shoe sales on TikTok Shop skyrocketed to $447.9 million from July 2025 to June 2026, a dramatic increase from $158.3 million the previous year, according to Charm.io.

Sneakers emerged as the leading category, with sales jumping 117.9% to $117.7 million. Slippers saw an astounding rise of 285.4% to $108.3 million, while sandals and flip-flops increased by 244.3% to $105.9 million. Women’s boots and mules/clogs also performed well, with gains of 144.1% and nearly 180%, respectively.

Amid these sales, TikTok is piloting a new membership program, TikTok Shop Plus, aimed at enhancing buyer loyalty. Aditya Kaushik of Coresight noted that the platform's influence on trends presents an opportunity for brands to strengthen customer relations.

Source: wwd.com