The Quirky Origins of Iconic Fast Food Names
By Editor • August 28, 2026 • 2 min read
Fast food enthusiasts may be surprised to learn that some of their favorite chains started with names that seem almost comical by today's standards. The journey of these famous brands reveals a mix of creativity, necessity, and a sprinkle of good fortune.
Subway, for instance, began its life as Pete's Super Submarines, a name that sounds more like a comic book than a sandwich shop. Fred DeLuca, just 17 at the time, sought advice from Dr. Peter Buck, who provided the startup cash that helped launch the first location in Bridgeport, Connecticut. The name was eventually simplified to Subway, paving the way for its massive success.
McDonald's has a similarly fascinating backstory. In 1940, the McDonald brothers opened McDonald's Bar-B-Q, a drive-in restaurant serving barbecue from a pit. However, by 1948, they reinvented their business with a focus on burgers, introducing the self-service model that would lead to the iconic Big Mac's predecessor, “The Aristocrat.”
Another giant, Dunkin’ Donuts, was initially called Open Kettle when Bill Rosenberg opened it in 1948. The name change to Dunkin’ Donuts came two years later, as Rosenberg realized the winning combination was, in fact, donuts and coffee.
Domino's Pizza also has a humble beginning. Tom and James Monaghan purchased a small pizza shop named DomiNick’s in 1960. After running into a naming conflict, they rebranded to Domino's in 1965, marking a pivotal moment in pizza history.
Perhaps the most surprising origin belongs to Burger King, which was originally dubbed Insta-Burger. This name was inspired by a cooking device that could quickly fry burgers, but the name didn’t resonate with customers. A change to the now-familiar “flame-broiled” eventually secured the brand's place in the fast food lexicon.
Popeyes Fried Chicken has its roots in a restaurant called Chicken on the Run, which struggled to find its footing. After reworking recipes for a spicier flavor profile, the name was changed to Popeyes, inspired by the character Popeye Doyle from the movie The French Connection.
Sonic Drive-In started off as Top Hat, a hamburger and root beer stand in Oklahoma. Faced with a trademark issue, the owners pivoted to the name Sonic, which perfectly matched their slogan about speed.
7-Eleven also has a quirky origin story. Initially called Tote’m Stores, it began as an ice company in the 1920s. The name was later changed to 7-Eleven to highlight its extended hours of operation, which are now often 24/7.
The birth of Chick-fil-A traces back to a small diner named Dwarf Grill, where Truett Cathy invented the pressure-cooked chicken sandwich that would define his future brand. Similarly, Taco Bell began with a fascination for tacos that led Glenn Bell to create a fast-food empire starting with Taco Tia.
Even Potbelly Sandwich Works has an unexpected genesis, starting as an antique shop before the popularity of its sandwiches overshadowed the antiques. And then there’s Jack in the Box, which evolved from Topsy’s Drive-In, showcasing a transformation from circus-themed decor to a fast-food drive-through.
Source: www.delish.com
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