Apple's New Leadership Embraces the iPhone Legacy
By Editor • September 9, 2026 • 1 min read
In a bold declaration during his inaugural keynote, Apple CEO John Ternus reaffirmed the iPhone's pivotal role in the company's future direction, emphasizing its significance as a central hub in the AI landscape.
Contrary to his predecessor Tim Cook's attempts to diversify Apple's identity beyond the iPhone, Ternus is steering back to the roots laid down by Steve Jobs. His remarks echo Jobs' 2001 vision for the Mac as a digital hub, asserting that the iPhone is not merely surviving, but evolving in the face of skepticism regarding its longevity.
As Ternus prepares to celebrate the iPhone's upcoming 20th anniversary, he challenges the notion that the smartphone's relevance is waning. Instead, he envisions a future where the iPhone remains indispensable thanks to its powerful capabilities, ensuring it continues to be the go-to device for many users.
Source: techcrunch.com
