Chipotle Introduces Chili Lime Chips After Customer Demand

Chipotle has embraced customer creativity by officially launching its new Chili Lime Chips, inspired by a popular fan hack where guests paired seasoned chips with their meals. This new addition is part of the company’s effort to enhance its menu with items that resonate with its loyal customer base.

Since 2022, conversation surrounding this chip hack has surged, with social media buzz increasing by over 1,500%. The chain noted that posts related to the hack have garnered nearly 100 million engagements on platforms such as Instagram and TikTok. In response to this overwhelming interest, Chipotle’s Chief Brand Officer Fernando Machado stated, “We saw guests hacking their Chipotle orders with packaged chips and asked ourselves: What would this look like done the Chipotle way?”

The Chili Lime Chips are now available nationwide for a limited time, featuring a zesty blend of chili seasoning and real lime, without any artificial additives. Early reviews are mixed, with some customers expressing disappointment in the flavor, while others rave about the robust seasoning. One enthusiastic fan even compared them to the popular Takis snack, while others expressed relief that the new chips elevate the standard tortilla chip experience.

In addition to the new chips, Chipotle has also reintroduced Pollo Asado, featuring an updated recipe that includes grilled adobo chicken and fresh ingredients like cilantro and lime. However, the return of Pollo Asado sparked discussions among fans longing for the beloved Chipotle Honey Chicken, leading to a wave of requests for its comeback.

Source: www.delish.com