Creative Boom's Mascot Gets a Fresh, Interactive Look

Creative Boom has breathed new life into its mascot, the playful eyes that have become synonymous with the brand, thanks to motion designer Dan Silverstone and the development team. This revitalization will allow the eyes to respond dynamically to various events, seasons, and even the time of day.

From Concept to Character

The journey of these eyes began nearly a decade ago when designer Samantha Wilkinson was brought on board to create a mascot that embodied the spirit of Creative Boom. After a year-long collaboration, the eyes emerged as a subtle yet impactful character, designed to be friendly and observant. "I want it to come alive and be a character of its own," was the vision shared, and it has certainly materialized into a beloved brand element.

A Dynamic Digital Presence

With a recent site overhaul, the creative team has now introduced motion features that make the eyes react based on the user's cursor and even adjust according to the visitor's time zone. For example, a designer in Sydney might see sleepy eyes on a Sunday morning, while a night owl in Manchester will catch the eyes at rest. This innovative approach ensures that the mascot remains relevant and engaging, offering a unique experience for users around the globe.

Looking Ahead

As the mascot's personality continues to evolve, Creative Boom plans to incorporate seasonal themes and reactions to industry sentiments, while steering clear of political commentary. The aim is to maintain the playful essence of the eyes and keep them as a light-hearted feature within the Creative Boom experience. With the rollout expected to happen over the coming months, the community can look forward to a mascot that truly reflects its vibrant spirit.

Source: www.creativeboom.com