Formula 1 Launches Exclusive Capsule Collection with Pompeii in Madrid
By Editor • September 7, 2026 • 1 min read
In an exciting collaboration, Formula 1 has teamed up with trendy Spanish sportswear brand Pompeii to unveil a unique capsule collection, celebrating the sport's vibrant return to Madrid. Launching on Tuesday, this exclusive line features nine unisex items that pay homage to the rich history of F1, drawing inspiration from iconic figures like Ayrton Senna.
Founded in 2014, Pompeii has gained a loyal following for its stylish sneakers and soccer-inspired apparel. Cosme Bergareche, the brand’s cofounder and creative director, expressed enthusiasm about expanding Pompeii's horizons into the realm of motor racing. He described the partnership as a perfect opportunity to showcase the essence of Madrid at the Formula 1 Tag Heuer Gran Premio de España 2026.
The launch will kick off with a glamorous evening event at the Melia Palacio de los Duques hotel, where a specially liveried Formula 1 car will be on display. Additionally, the capsule collection will be showcased at Pompeii’s flagship store, which will also feature a curated exhibition of F1 archival photography and historic footage.
Source: wwd.com
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