From Logo to Luxury: Xiaomi's Bold Vehicle Concept Inspired by Its Iconic Design

In an intriguing twist on automotive design, Lucas Angelo has transformed Xiaomi's recognizable logo into a striking vehicle concept dubbed the Xiaomi Horizon. This innovative design takes the brand's iconic squircle to a whole new level, merging aesthetics with functionality.

A Squircle Revolution

The Xiaomi Horizon features a rear end that is a massive illuminated squircle, paying homage to the logo's mathematical roots. The logo, originally reimagined by Japanese designer Kenya Hara, uses a superellipse formula, which balances the characteristics of a square and a circle. Angelo has embraced this design philosophy, incorporating it into the vehicle’s overall silhouette, which is adorned with individually lit LEDs that create a captivating glow reminiscent of a digital display.

Illuminating Design Elements

Further enhancing the vehicle's aesthetic is the front end, showcasing Xiaomi's Cascade Grille, a lattice of illuminated squares that transition in a stepped pattern. While this feature may not serve a traditional functional purpose, it aligns perfectly with Xiaomi's tech-forward identity, reflecting the company’s evolution from smartphones to automotive design.

Navigating the EV Landscape

Despite its compelling design, the Xiaomi Horizon faces challenges within China’s competitive electric multi-purpose vehicle (MPV) market. With several contenders failing to make a lasting impression, such as the Li Auto Mega, which earned ridicule for its design, the Horizon’s unique illuminated tailgate could provide a refreshing alternative. While it’s uncertain if Xiaomi will produce this concept, it serves as a playful reminder of how to elevate branding through innovative design.

Source: www.yankodesign.com