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Marmots Take Center Stage in Adorable Online Trend

By Editor • September 5, 2026 • 2 min read

In a delightful twist this summer, marmots have captured the hearts and screens of social media users everywhere. The lovable, chubby creatures are flooding feeds with their antics, and it seems everyone is joining the marmot fandom.

The trend kicked off in mid-August when outdoor influencer Jared Shult shared a video of a friendly marmot at Mount Rainier National Park that cheekily hugged his leg. This viral moment, however, came with a price; Shult received a $230 fine for touching the wild animal, a clear violation of National Park Service rules designed to keep wildlife safe.

As Shult's video gained traction, it coincided with Colorado's inaugural Fat Marmot Week, an entertaining competition organized by the Rocky Mountain Biological Laboratory’s Marmot Project. This event allowed fans to vote for the fattest yellow-bellied marmot ahead of winter, with the winner, a rotund marmot named Dawn, gaining an impressive 4.5 pounds over the summer.

Marmots: The Curious Creatures

In my quest to understand more about these furry beings, I consulted Professor Daniel Blumstein from UCLA, a leading expert on marmots and head of the Marmot Project. According to Blumstein, marmots are naturally curious creatures, often driven by instinct and the hunt for food. Their inquisitive nature sometimes leads them into trouble, such as an incident where a marmot ventured into a car and ended up making a long journey to Phoenix.

The Salt-Seeking Adventures

Another quirk of marmots is their unusual habit of licking rocks and chewing on pebbles. This behavior is linked to their need for salt, which is often lacking in their alpine diet. Blumstein explains that the search for salt can even lead them to taste radiator fluid, as its salty flavor is appealing to them.

Survival Challenges in Nature

Marmots face significant challenges in their natural habitat, especially concerning snowpack levels. This past winter witnessed a tragic die-off of 100 out of 160 marmots studied by the RMBL, correlating with Colorado's thinnest snowpack in over four decades. Blumstein noted that a lack of snow can leave marmots vulnerable to cold temperatures, while too much snow can block their access to food.

Despite these challenges, marmots possess a remarkable ability to hibernate efficiently, burning minimal fat while they sleep through the winter, which allows them to conserve energy and potentially prolong their lives. Blumstein humorously remarked, "Hibernation is a secret to longevity, except that to live longer you have to miss ski season."

As the marmot craze continues, researchers like Blumstein share in the joy of these endearing creatures. He notes that individual marmots often return to the same locations year after year, making it possible for visitors to encounter familiar faces, like the marmot that hugged Shult, in the future.

Source: www.outsideonline.com

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