Nordic Knots Serves Up Style at SoHo Grand Open Launch
By Editor • September 5, 2026 • 1 min read
On a rainy Tuesday evening, Nordic Knots brought a taste of tennis to SoHo with the launch of its Grand Open collection, merging sports with sophisticated style. As New Yorkers transition into autumn, the streets were alive with tennis-themed fashion, fitting for the occasion.
The flagship store was transformed into a vibrant tennis installation, featuring luxurious New Zealand wool rugs in forest green and bold blue, adorned with court-like markings. Guests, including stylist Alexander Roth, model Raissa Leme, and influencer Justin Lopez, engaged in spirited rallies on the rugs, channeling the excitement of a match day.
Culinary treats added to the festive atmosphere with a Fro-Yo! cart offering tart yogurt topped with olive oil and sea salt, while tennis-themed cocktails circulated on rackets by servers dressed in classic white tennis attire. The evening concluded with a whimsical gumball machine filled with candy tennis balls and gift bags for all, making it a memorable night amidst the SoHo rain.
Source: www.highsnobiety.com
