The Deeper Meaning Behind Marathon Medals: More than Just Finisher Awards
By Editor • September 2, 2026 • 2 min read
As marathon participants increasingly face the choice to forgo finisher's medals, a reflective question arises: what truly makes these accolades worthy of keeping?
For many runners, collections of medals accumulate over the years, often transitioning from proud displays to tucked-away keepsakes in drawers or boxes. These medals, however, are more than mere trinkets; they encapsulate personal journeys filled with dedication, early morning training sessions, injuries, and the palpable thrill of race day. Each medal serves as tangible evidence of perseverance and achievement.
The value of these medals extends beyond their physical presence. According to consumer researcher Russell Belk, possessions often intertwine with our identities, creating a powerful emotional connection. Research indicates that objects can evoke vivid memories tied to significant people, places, and times in our lives. Thus, a simple medal can transform into a gateway to cherished experiences.
The evolving landscape of running events has led to a shift in how medals are perceived. Starting in 2026, participants in the London Marathon will need to actively opt in to receive a finisher's medal, prompting runners to consider the environmental impact and associated costs. This begs the question: why do we still choose to receive these medals?
An intriguing example emerged from the Whale of Trail event on August 15, 2026. Finishers were greeted not with a conventional medal, but with a uniquely crafted ceramic plate, hand-painted by local schoolchildren from Ouplaas EK Primary School. Each plate bore the name of the young artist and represented not just the race, but also a connection to the community.
While the monetary value of such a medal may be trivial, its significance lies in the stories and connections it embodies. The experiences shared during the race, especially when run alongside loved ones, bestow a unique meaning to each medal. As such, the decision to accept one becomes a complex reflection on value, identity, and personal narratives.
Source: www.dailymaverick.co.za
