TTYA Launches Exclusive Capsule for Tall Women in Collaboration with Asos

TTYA, a fashion brand dedicated to tall women, is set to unveil a new 12-piece capsule collection on September 18, coinciding with London Fashion Week. Now rebranded as TTYA [Lab], the collection features essential layering items such as blazers, trousers, leggings, and a long, structured winter coat.

To complement the clothing, the collection will also introduce over-the-knee boots and thong sandals, available in sizes up to UK 12 and US 14. Irene Agbontaen, founder and advocate for tall women's fashion, emphasized the importance of representation in the industry. "I just want girls to feel like they finally found somewhere where they belong," she stated, reflecting on her own struggles with finding fitting clothes.

With input from over 35 women during the design process, Agbontaen aims to create a connection with the community. In this partnership with Asos, TTYA maintains control over brand vision while Asos provides logistical support.

Source: wwd.com