Vintage Rabbit Billboards Lure Travelers Along Route 66
By Editor • September 10, 2026 • 1 min read
Travelers along the historic Route 66 are treated to a delightful sight that beckons them to stop: a series of vintage rabbit billboards advertising the Jack Rabbit Trading Post in Joseph City, Arizona. The charming signs, adorned with playful bunny themes, create a sense of nostalgia and whimsy, making them a must-see for anyone journeying down this iconic highway.
As you drive for miles, the billboards repeatedly promise 'HERE IT IS,' creating an irresistible allure that compels passersby to take a break from their travels. The collection of photos shared by Merch Motel on Instagram showcases the unique design and charisma of these signs, which have become a beloved part of the Route 66 experience.
The Jack Rabbit Trading Post stands as a testament to roadside Americana, where the enchanting billboards serve not just as advertisements, but as landmarks that evoke fond memories of the past.
Source: boingboing.net
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