Agent Provocateur goes for Uncooked Energy in SS25 marketing campaign

That is ‘Energy Uncooked’ this spring/summer time for agent provocateur, for the reason that 30 -year -old excessive -end lingerie model presents its seasonal assortment and its accompanying marketing campaign.

Already well-known for its avant -garde, it’s mentioned that the model’s assortment is a “daring and electrifying tribute to the essence of sexuality, individuality and self -expression with out complexes.” He’s given life in a marketing campaign filmed by British photographer Charlotte Wales, in collaboration with the inventive director of the Sarah Shotton model and stylist Karen Langley.

Within the coronary heart of the gathering is the thought of ​​”returning to the fundamental ideas of what it means to impress … not via noise or present, however via the innate and primitive energy of a lady.”

Then, for SS25, the lingerie turns into “an extension of the consumer, which inserts a second pores and skin and improves its fierce appeal.”

Additionally it is extra than simply garments, they inform us: “He’s an intimate associate for his moments of ardour, the place they will happen.”

Shotton’s assortment is impressed by the “audacity of girls over the a long time, marrying classic touches with a clearly fashionable benefit.” References of the American traditional and the avant -garde glamor of the 90s of London (when and the place the provocative agent was first conceived for the primary time) is required and query them once more in a up to date method, “leading to one facet that feels nostalgic and refreshingly at present.”

Nice silk and French lace are adorned with crystals, whereas black PVC is softened with ties to reinvent the Deadly girl. Intricably embroidered particulars, gold -plated chain accents and Showgirl type tassels “add an opulence air, making a daring and opulent temper.”

The unique items of this assortment embrace excessive nuptial designs fabricated from delicate tulle embroidery and with hand end, together with swimsuits, costume designs “impressed by the kink” and the return of a number of the previous reinvented favorites.

Then, SS25 “is a celebration of selection, with out setbacks, solely the liberty to precise all sides of feminine id.”

The SS25 assortment is on the market on-line and in shops all over the world now.