- Dr. Fried & Accomplice and ITB Berlin have launched the International Journey Consumers Index (GTBI), an business indicator for the acquisition of tourism.
- GTBI’s preliminary outcomes point out a strong tourism buy state with an optimistic perspective for the longer term.
Dr. Fried & Accomplice, in collaboration with ITB Berlin, has launched the International Journey Purchaser Index (GTBI), a brand new indicator of the business for the acquisition of tourism. The GTBI was introduced for the primary time at ITB Berlin 2025, providing details about the present market state of affairs and the anticipated traits within the buy of tourism.
The GTBI is predicated on quarterly surveys that contain vacationer patrons of the ITB Consumers Circle, which include resolution makers of vacationer operators, enterprise journeys and the mice market with essential buy budgets. The index goals to determine early modifications in buy conduct and provide a structured evaluation of market dynamics.
The primary survey, carried out in February 2025, concerned 124 tourism patrons, most of which come from European markets. Their buy approaches targeted primarily on motels, DMC companies, transfers and actions and occasions.
The outcomes revealed that 68% of respondents skilled a higher quantity of order within the final six months. The proportion of mounted purchases, or companies insured by ensures or lengthy -term contracts, additionally elevated for 63% of the members. Particularly, 73% of respondents reported a rise in effort and time required to finish a contract. The present state of affairs index was recorded at 94 factors.
Future expectations for the subsequent six months are additionally largely optimistic. 65% of patrons anticipate their order quantity to proceed rising, whereas 60% anticipate a rise within the proportion of mounted purchases. Apparently, 62% of respondents predict a rise in the price of conclusion of the contract.
The index of future expectations was 92 factors, whereas the GTBI was 94 factors in February 2025. These outcomes mirror a excessive buy exercise and a typically optimistic perspective for the approaching months. The GTBI is up to date quarterly to supply steady monitoring out there for vacationer operators, locations and repair suppliers.