Ikea late marketing campaign, the place they despatched messages with “U up?” Providing reductions for mattresses, he took a playful flip when Durex joined the enjoyable. Durex replied with their very own “u up?” textual content, including humor to trade. Ikea replied with “How was your sleep?” And Durex delivered the punchline: “Sleep? Nah … we have been busy protecting folks. 😏” This back-and-and-and -and has introduced the creativity of each manufacturers and highlighted the ability of promoting in a well timed method.
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