Germany’s Kapten backpack model expands to UK, in superior talks with stockists

The Kapten & German Backpack Model has formally expanded to the UK market and is in “superior discussions” to get to Excessive Road over 2025.

With the ITSDTC internet retailer already obtainable for consumers from the UK, the corporate stated it’s negotiating with the “foremost current ones” by a bodily presence.

It’s also “beginning to work in the UK market with social networks, public relations and affect activations. And extra to return.”

Michael Rawson, senior supervisor of the UK nations, stated Introduction: “Our model relies on the concept that minimalism doesn’t need to sacrifice practicality. We consider that the UK market is prepared for our backpacks, which mix a classy design with day by day performance for the trendy skilled.”

It’s a part of a broader development program that at first of this month noticed the model open its subsequent expertise retailer in Frankfurt.

That retailer gives all of the traits of its new retailer idea with interactive stations the place prospects can put the backpacks and a “magical mirror”, through which prospects may be seen from behind. You too can attempt a backpack on the packaging desk, fill it with laptops, books or water bottles and take a look at it whereas it’s utterly loaded. As well as, there’s a measurement management station. As in an airport, it reveals which fashions are allowed as purses.

Earlier this 12 months, the corporate opened a retailer in South Africa, its first retail location outdoors of Europe, with a debut in Cape City.

The model is fashionable in Europe. Combining the “minimalist design and sensible performance,” their backpacks are designed with the “fashionable skilled in thoughts,” they inform us.

They’ve a journey method, both for day by day journeys, enterprise journeys or weekend getaways, with an method to “useful designs and minimalist engaging designs.” They arrive with a number of compartments, padded laptops and arranged storage.