Tuesday, March 25, 2025
Sabah, the state of Malaysia recognized for its pure magnificence, has seen a promising progress to draw Hungary vacationers, due to the proactive promotional efforts of the State. Final yr, Sabah welcomed 192 guests from Hungary, with 30 extra arriving in January this yr. Though these numbers are comparatively small, they level out the rising curiosity in Sabah as a brand new and engaging vacation spot for vacationers in Central Europe.
Datuk Joniston Bangkuai, the assistant minister of Tourism, Tradition and Atmosphere, in addition to the president of the Sabah Tourism Board (STB), highlighted the optimistic trajectory of the Hungarian market. “Whereas numbers could appear modest, they’re encouraging since our dedication to the Hungarian market solely began final yr,” stated Joniston.
He added that Hungary vacationers can conveniently entry Sabah via Chinese language airways with direct connections via Guangzhou and Shanghai to Kota Kinabalu, the capital of Sabah.
These air routes are anticipated to extend vacationers not solely from Hungary but additionally from different nations from Central Europe, and vacationers are more and more discovering the attraction of distinctive vacationer experiences based mostly on Sabah’s nature. “With these direct connections, we anticipate extra Hungarian guests, in addition to vacationers from neighboring international locations in Central Europe that may discover Sabah a gorgeous vacation spot,” stated Joniston.
On Monday, Joniston organized 12 brokers of the Hungarian tour and media representatives at a particular welcome dinner, indicating the state’s dedication to strengthen ties with the Hungarian market. The group was in Sabah for a 5 -day familiarization journey organized by STB. The important thing figures within the group included Hajnalka Fuchsko, editor in chief of Turizmus.com on-line, Attila Toth, normal supervisor of Hungary and southeastern Europe in Aviaps, and Richard Haris, managing director of Haris Journey Membership. The familiarization journey was geared toward giving these Hungarians a primary -hand expertise of the enduring sights of Sabah.
Throughout its keep, the group explored the principle vacationer locations of Sabah, together with its virgin islands, the chilly highlands of Kundasang and the areas wealthy in wildlife of Sandakan. These places supply quite a lot of nature -based adventures which are aligned with Sabah’s rising fame as a vacation spot for ecotourism.
Joniston emphasised that the purpose is to not pursue excessive numbers of holiday makers, however to place Sabah as a most popular vacation spot for many who should not accustomed to Borneo. “This effort is a part of our technique to diversify our tourism market and entice guests from new areas resembling Hungary. Sabah provides incomparable experiences, and we see nice potential on this market,” he stated. He believes that the fixed inflow of Hungarian guests is a optimistic signal of curiosity and curiosity in Sabah’s distinctive provides.
Fuchsko, who had by no means visited Sabah earlier than, expressed emotion to introduce future to Hungarian vacationers. “I have been in Kuala Lumpur earlier than, however coming to Sabah is a brand new perspective,” he shared. “I actually need to share my expertise with readers at house.”
As a part of his go to, the Hungarian group may also take part in an organization to firm (B2B) on Friday, with the intention of selling associations with native vacationer operators. Fuchsko instructed that Sabah’s Tourism Board think about taking part within the largest journey exhibition in Hungary, Hungexpo, subsequent February to penetrate much more out there.
Sabah’s tourism is continually successful traction, and these efforts are anticipated to result in a rise in Hungary guests and past, positioning the State as a key vacation spot in Southeast Asia.
