The soccer star in England, Jude Bellingham, crew with Lucozade Sport to launch Ice Kick, a sports activities -flavored sports activities drink, designed for athletes and soccer followers. The marketing campaign presents Bellingham in an incredible power promotional video, directed by RVBBERDUCK, the place Ice Kick’s abilities, crushing by way of an ice block, with an UK rapper P Cash. Accessible in 500 ml and multipacks bottles, Ice Kick is positioned as a refreshing hydration impulse. Bellingham, a Lucozade fan for a very long time, calls the collaboration with a “surreal second”, including authenticity to the final launch of the model.
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