Julia Garner Fronts Gucci’s Silk Craftsmanship Advert Marketing campaign

Gucci diva: Gucci’s tribute to its 104 -year -old silk craft historical past is receiving excessive profile help.

The main and good friend of the home Julia Garner seems in movie pictures that meet Steven Meisel, as a part of the promoting marketing campaign “Maintain It Gucci: The Artwork of Silk”.

The initiative is a part of the activation of the broader silk artwork, which, as reported, included the “90 × 90” undertaking that noticed worldwide artists reinterpret 5 chosen songs rooted within the model’s silk archives: Flora, Fauna, Nautical, Equestrian and GG Monogram. The posh model additionally created the e book “Gucci: The Artwork of Silk” in collaboration with Assouline.

Situated in opposition to an evening city panorama, Garner is portrayed of closing -style junk -style silk scarves round his head and neck. Totally different pictures spotlight the vary of causes and patterns which have outlined the model legacy in silk equipment. These embody the Flora sample of the agency created in 1966 by the Illustrator Vittorio Accorpero de Testa to adjust to the request of Princess Grace de Monaco for a colourful and exuberant design. It has 43 forms of flowers, vegetation and bugs, fully painted by hand.

Different causes that seem within the marketing campaign pictures embody the stirrup of Gucci, Horsebit and GG Print.

Gucci started to develop its silk crafts within the 1950s, and the primary designs offered causes impressed by the unique leather-based articles of the model. The primary scarf that dates again to 1958, produced in how, Italy, and with a sample of nautical theme known as “Tella Di Nave [Deck of a Ship]. “

Gucci will set up activations devoted to the “The Artwork of Silk” undertaking in Paris, together with an occasion in its Retailer Saint-Honoré and a dinner devoted to the marketing campaign. They’ll comply with the beginning of the sale of the “90 × 90” scarves on Tuesday.