Kellogg’s has launched Kellogg’s City, a digital platform designed to make breakfast quicker for households. Developed in partnership with Merkle, Dentsu Inventive and Carat UK, the initiative covers 23 European international locations in 16 languages. The platform affords interactive video games, similar to “Shelf shuffle” and actions similar to “Crafting with Coco”, the place households can restore cereal containers in inventive crafts. QR codes on packaging join customers to customized content material, tying bodily merchandise with digital interplay. This modern strategy additionally permits Kellogg to gather first -party knowledge for focused involvement, presenting a mix of creativity, expertise and technique centered on buyer.
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