The “Teddy Takeover” marketing campaign of Maybelline New York, created with Adam & Eveddb, magnificence lovers captivated by mixing social media, surprises in the actual world and the affect of celeb. The marketing campaign introduced a worldwide treasure hunt with each day Instagram clues, main followers to pop-up experiences in New York. The passion culminated in a nationwide morning present, during which Jojo Siwa turned unmasked as a vibrant character behind the Teddy masks. This modern strategy has remodeled a launch of the product into an interactive occasion, maintaining lovers of magnificence engaged and proving that a combination of thriller, creativity and stars can create an unforgettable expertise.
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