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South Korea Assertively Units a New Normal For Sustainable Tourism in Asia

March 19, 2025
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South Korea Assertively Units a New Normal For Sustainable Tourism in Asia


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ASIA
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South Korea asserts a brand new customary for sustainable tourism in Asia

Wednesday, March 19, 2025

Agoda’s latest sustainable journey survey highlights a exceptional development amongst South Korean vacationers, with a big 73% contemplating sustainability when planning their journeys. This determine is above the 68% common for all Asian vacationers, which reveals the principle function of South Korea within the Sustainable Journey Motion all through the continent.

The survey, which gathered concepts of greater than 6,000 contributors in 11 Asian international locations, illustrates the rising prominence of genuine and vital journey experiences and desire for tourism out of peak to cut back the environmental affect.

Authenticity and objective on journeys

In South Korea, the impulse for extra sustainable journeys is essentially pushed by the need for genuine experiences, that 23% of vacationers cite as their foremost motivation. As well as, 22% are influenced by private values ​​and beliefs, and 20% intention to positively affect native communities by way of their journey elections. This modification factors to a broader tendency to hunt commitments which can be enriching and respectful of locations.

Strategic journey time and ecological practices

A strategic strategy for journey time can be rising, with 26% of South Korean respondents who select to journey throughout seasons out of peak to keep away from overcrowding and reduce environmental stress. As well as, a dedication to cut back waste is obvious, since 16% of vacationers now embrace reusable objects resembling water bottles and procuring baggage on their packaging record, contributing much more to sustainability efforts.

Lee Joonhwan, nation director, South Korea in AgodaHe shared: “It’s nice to see the South Korean vacationers who wish to go away a constructive affect, and Agoda is right here to assist their journey. With our Eco Orices program, vacationers can get pleasure from nice reductions on the affiliation and Agoda properties contributes with a US greenback in direction of native conservation efforts for every reserve by way of this system.”

Agoda has lately launched its 2025 ECO DEALS program, offering as much as 15% of lodging reductions in related motels in 10 Asian markets. This yr marks an thrilling enlargement with Japan and South Korea that take part within the Eco Orices marketing campaign for the primary time, enhancing the alternatives for Asia’s vacationers to take part in ecological tourism.

This system not solely affords monetary advantages, but in addition helps environmental conservation; For every reserve made below the Eco Agreements, Agoda contributes a greenback to the world of the World Wildlife Fund (WWF). These initiatives give attention to the safety of wildlife and the preservation of important habitats in Asia.

The Agoda platform has an in depth vary of greater than 5 million vacation properties, past 130,000 flight routes and greater than 300,000 actions. All these can entry and reserve conveniently, offering an ideal planning expertise. For individuals who search to discover the most effective journey affords, the cell software and the Agoda web site are the right beginning factors to plan an enriching and sustainable journey.



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