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The Unity Marketing campaign raises cash for food-based non-profits | Journal-news

March 3, 2025
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The Unity Marketing campaign raises cash for food-based non-profits | Journal-news


Martinsburg-El United Means of the Jap Panhandle’s Unity Marketing campaign offers many food-based organizations the help they should present wholesome meals to individuals in the neighborhood.

In addition they assist households and people delivering meals and making wholesome meals extra accessible.

Berkeley County wheels supply dietary and scorching meals to older individuals and different individuals with disabilities all through the neighborhood. He delivered 60,000 meals final yr and continues to develop.

Dianne Waldron, govt director of Berkeley County, Meals On Wheels, defined that 70% of the group’s clients dwell alone. Drivers not solely grow to be shut mates with clients, however typically grow to be a safety management for needy individuals.

“We save lives,” mentioned Waldron. “Lately, we had a shopper who fell away from bed and couldn’t stand up. When our driver got here there, they might assist. Our drivers are very dedicated, many serve from 30 to 20 years. They actually grow to be a life line, and our demand is rising. ”

The Unity marketing campaign is the biggest fund collector in Berkeley County Meals On Wheels. The marketing campaign helps help it whereas persevering with to serve the neighborhood, simply asking clients to pay $ 2. This yr, the purpose is to boost $ 50,000, which might be used to supply wholesome meals.

This yr is the third time he participates within the Unity Initiative marketing campaign of Burke Road Promise within the Unity marketing campaign. The initiative started a number of years in the past to supply help to households all through the encircling space and assist battle meals insecurity. He has been in a position to begin a neighborhood backyard and has been related to the Martinsburg farmers market to double buyer clients, which can be utilized to purchase contemporary vegetables and fruit.

Charlotte Norris, president of the Burke Road promise Neighborhood initiative, shared that this yr, she is elevating cash to begin cash for youngsters, giving kids the chance to decide on their very own meals. Many households come to the market, slide their EBT card and provides their kids some dollars to decide on one thing for themselves.

“Often, they select some apples or one thing,” mentioned Norris. “I at all times discover it transferring. On this means, dad and mom shouldn’t have to make use of their valuable dollars and kids can use their very own dollars. ”

The target is to boost $ 2,500 to go to kids and different meals -related initiatives. The group hopes to proceed offering extra alternatives to households, filling the gaps and serving to the subsequent technology to succeed.

Neighborhood Markets Inc., which celebrated its fourth anniversary on March 1, started connecting meals cultivated regionally with individuals in want. Mark Peiffer, operations supervisor, shared that that is the second yr he has joined the Unity marketing campaign. The target is to boost $ 30,000, which can assist to start its Snap Stretch fund, permitting households to purchase meals in native farmers markets.

Peiffer defined that neighborhood markets usually are not simply one other meals pantry, however is devoted to each the wealth and nicely -being of the neighborhood, serving to the economic system shopping for meals immediately from farmers and making wholesome meals extra accessible to households. Peiffer encourages everybody to be beneficiant, not solely in direction of neighborhood markets, but in addition within the many different organizations concerned within the United marketing campaign. With United Means celebration, it’s the excellent alternative to assist others.

A few of the different meals -based organizations that take part within the marketing campaign embrace CCAP Loaves & Fishes, Religion Feeding Freedom and Jefferson Hole Coalition.

To assist help these nonprofit organizations and extra, go to https://fundraise.givesmart.com/vf/unity.



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