The model Cred Haircare from Beyoncé launched its first marketing campaign targeted on their private story, celebrating the deep cultural and emotional connection that folks have with their hair. The marketing campaign, directed by Campbell Addy and developed by Wieden + Kennedy, presents six ladies who share their journeys, emphasizing the authenticity of superstar approval. Shortly after, Cred debuted completely at Ulta Magnificence, marking the best launch of the retailer. The muse assortment is now accessible in over 1,400 shops, with Cécred Sunday, an occasion to take over the salon, prepared to lift the expertise. By prioritizing the actual tales and heritage, Cécred returns the narrative of the wonder manufacturers of superstar.
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