The Canadians, don’t let Trump search to go to California.
That’s the message of a brand new tourism marketing campaign launched by the governor of California Gavin Newsom and Go to California.
“Right now we launched a brand new worldwide marketing campaign targeted on encouraging Canadians to go to the good state of California,” says Newsom in a video posted on social networks.
“The psychological state in the US of America has modified dramatically as regards the Canada method and we wish to make sure that we ship a message to our Canadian buddies to the north to succeed in a state the place two million Canadians visited final yr, to come back to go to a state the place there’s something for everybody.”
California is a well-liked vacation spot for Canadians, particularly British Colombians, with entry by means of roads, ships, airplanes and trains, however tourism to the US from Canada has been inactive because the starting of the tariff battle of President Donald Trump.
“After all, you realize that he’s making an attempt to stir issues on DC, however do not let it break your seashore plans,” stated Newsom.
“California is the final recess patio, greater than 2,000 miles from Washington and a world of distance within the mentality, from our iconic seashores and nationwide parks to world class wine, meals and outside journey, there’s something right here for everybody. Canada, come and expertise our love of California.”
In accordance with the marketing campaign, Canada’s tourism fell 12 % in February in comparison with 2024.
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This was the primary lower in Canadian tourism to California from the Covid-19 pandemic.
Final yr, 1.eight million Canadians traveled to California, spending $ three.72 billion within the golden state, in keeping with the marketing campaign.
“California undertakes to launch the purple carpet for our Canadian guests, each time she is able to go to,” stated the president and govt director of California, Caroline Beteta, in an announcement.
“California and Canada share a lot in widespread. Our inclusive values, love for pure magnificence and fervour for innovation, and we hope to welcome you with the identical neighborhood spirit that has all the time proven us.”
Scorching Spot Palm Springs holidays have already ensured that Canadians know they’re welcome.
The banners with the Arce leaf in a coronary heart have been held on the town heart strip and on the airport.
“The Arce sheet belongs to Palm Springs,” stated Mayor Ron de Harte to World Information.
“That is merely a manner of telling Canadians who’re our buddies and neighbors, and actually our neighborhood, as a result of they’re right here. Many are right here for 2, three months yearly, and they’re a part of our neighborhood.
“And this was a manner of claiming for many who are nonetheless right here within the metropolis they usually haven’t directed dwelling, thanks, we love you and now we have the reassurance that subsequent yr, regardless of what’s taking place in Washington, DC, we’ll proceed to be the palm springs that you just fell in love with a long time.”
Newsom met with BC Prime Minister David Eby on Monday to debate alternatives to affiliate with the province about points involving the wooden trade, nationwide transport corridors and alternatives to speed up necessary tasks and inexpensive properties.
The Minister of Housing and Municipal Affairs of BC, Ravi Kahlon, advised World Information that he appreciates Newsom’s message and help recognition.
“However it’s clearly a solution to what occurs to Canadians,” he stated. “The Canadians don’t journey to the US. We have now seen a 70 % lower in vacationers who go there and most of which can be straight linked to tariffs.”
Kahlon stated he has additionally heard that individuals are involved that one thing can occur to them in the US.
“They do not wish to finish in El Salvador,” he stated.
Regardless of Newsom’s plea and the promoting marketing campaign, Kahlon had a message for British Colombians.
“Hold the road,” he stated. “It’s working. There’s a motive why there’s an promoting marketing campaign directed by the State of California. There’s a motive why there are advertisements administered by the US states.
& Copy 2025 World Information, a Division of Corus Leisure Inc.