Nathalie Santis’s determination to change his tutorial path three years in the past within the Virginia Commonwealth College lately was value a robust manner.
Santis modified advertising and marketing specialization to vogue advertising and marketing throughout his first 12 months in VCU. That started by a brand new path that resulted within the uncommon alternative to hitch the accelerated hustle of New York Trend Week this semester. Santis, who graduated in Could, used his information of social networks, the information of vogue and community expertise to seize media for 3 days within the prestigious occasion for the VC vogue and merchandising design division of VC the social platforms.
The lengthy weekend included a photograph shoot in Occasions Sq. whereas it was lined as a VCU workforce; A go to to Aviator’s showcase in Soho, the place workers shared the background and model historical past; Sergio Hudson’s parade, a quick rhythm occasion with appears to be like tailor-made to shiny, blue and purple reds; And a gathering with the house owners of Klein Designs, a small embroidery enterprise in Dumbo, the place Santis embroidered his personal purse.
“That was actually nice as a result of Klein Designs proprietor is a few years older than me,” mentioned Santis. “He graduated lately final 12 months, and already has his personal enterprise inside vogue in New York. It was actually inspiring to see all the pieces he has constructed to this point in such a short while.”
In a welcome occasion, Santis, who hopes to maneuver to New York after commencement, took benefit of the creation of networks and the reference to skills and media companies resembling WME, the IMG and the Wall group. She took the chance to talk with the graphic designer of social networks in Wme Trend, who has the “dream work” of Santis.
“I might speak to many people who find themselves doing what I wish to do sooner or later, and easily put my foot on the door,” Santis mentioned. “I really feel I made a private reference to nearly everybody [the executives]. That was the spotlight as a result of I established a comply with -up simply to be in contact with them since you by no means know what could lead on. “
The journey culminated with an rising NYFW designer window with Bruce Glen, the style line based by “vogue preachers” Bruce and Glen Proctor. The thematic “Alegría” occasion included a picture change for 2 girls and a brief movie that documented why they have been chosen.
Santis represented VCU in New York by U of Nyfw and his affiliation with the College Licensing Firm and IMG, the New York Trend Week operator. To request, Santis created a visually convincing narration marketing campaign that detailed its potential content material calendar for the journey for the social networks channels of the VCU vogue division. It was chosen by the facility to signify VCU primarily based on that marketing campaign. His bills have been lined by the VCU registered trademark licensing program.
Trying again now, Santis is grateful that he has gravitated in the direction of the style advertising and marketing specialty, which has confirmed to be a perfect possibility for his pursuits and aspirations.
“That is how I might go to New York Trend Week. He additionally made me develop nearer relationships with the college, so I am actually grateful,” mentioned Santis. “I really feel that I can depend on any of them for something.”
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