HighsnobieTy’s not in Milan: Classics reinvented
Milano design week is synonymous with innovation and for 2025Highsnobiety’s Not in Milan It’s once more with a daring new theme: the classics reinvented. Between April 7 and 11, the 560-square-meter 560 Milan Magma Eventi Magma house is remodeled into an immersive cultural expertise, the place the design of the design fulfills its future.
With a mix of exhibition, drops of merchandise, installations and even a designboom showcase, highbiety’s not in Milan: Classics Reinvented brings collectively a various line of designers and types that reshape the design icons. From a World Sensible premiere to a four-day exploration of Denim de Levi’s, here is all it’s essential know earlier than RSVP- Right here.
All photos type of highnobiaty
Occasions, drops of merchandise and installations not in Milan 2025
Within the heart of Magma Eventi Milano, guests are acquired by installations created in collaboration with L’Artisan Perfumeur, UGG and plenty of extra. The Exhibition Not in Milan: Classics reinvested cleanses a design showcase with high studios comparable to NM3, Parasite 2.zero and Cara Davide, which explores the emotional resonance of design by means of new views. Highsnobiety signature Signature in line may also debut, additionally celebrating probably the most iconic design moments in Milan.
Highsnobiety’s not in Milan: Classics has reinvented reveals through which the design previous fulfills its future
Classics reinvented the exhibition
As a part of the exhibition, Designboom presents the desk lamp four modes, an exploration of one of the vital basic design typologies. Showcase brings collectively 4 distinct interpretations of the mass lamp, which stretch on historic reissues, reinvented icons and up to date approaches. Every of those tasks demonstrates how a single object – so deeply integrated into day by day life – will be repeatedly re -improved, reflecting new cultural and technological modifications, whereas sustaining its important id.
Giova lui Gae Auleti, initially designed in 1964 for Fontană, challenges conventional enlightenment by combining the desk lamp with a sculptural glass vase, reworking the operate into an inventive assertion. Superwire T formfantasma, a 2024 model for Flos, decreases the desk lamp in a modular system that prioritizes restore and longevity, redefining how we work together with on a regular basis objects. Dalù to Vico Magistretti, a re -edition of his traditional Artemids of 1965, preserves the playful and democratic spirit of his time, whereas updating supplies for a brand new era. In the meantime, Philippe’s Starck’s Bon Jour for Flos, first launched in 2015 and has developed as soon as once more in 2025, rethinks the desk lamp as a customizable, nearly immaterial presence, which adapts to private type and house.
The exhibition is joined by drops of product, installations and even a designboom showcase
The design and denim have at all times went hand in hand, and for not in Milan: Classics Reinvented, Levi brings a 4 -day activation program that commemorate the timeless type. Wait -the unique product reveals, stay cultural moments and interactive experiences that join the style with the design world.
The intersection between the innovation and the design of the automotive takes place within the heart of the World Premiere of Sensible #5 Brabus. As a result of in Milan not explores the reinvente of classics, Sensible and Brabus push the boundaries of his automotive – and the model – to the intense. Guests can see how the brand new mannequin combines the newest efficiency, type and design.
Report to take part in Magma Eventi Milano through the Week of Design Milan 2025 – RSVP Right here
Whether or not you might be interested in the modern design, droplets of unique merchandise or inventive collaborations, Highsnobiety is just not in Milan: Classics Reinvenvent is a compulsory occasion through the Milan 2025-RSV design week Right here.
Undertaking data:
identify: Not in Milan: reinventing classics
Model: Highsnobiety | @Highsnobiety
Shows: Designboom, NM3, Parasitul 2.zero, Cara Davide | @designboom, @nm3.xyz, @parasiteparasite, @_caradavide_
This system landmarks: Slam jam x public possess possession The half, should be the moveable motion Levi’S®, the world premiere of Sensible #5 Brabus, L’Artisan Perfumeur: Artwork of Play, UGG Presents: the Earth incognita with Reese Cooper, Levi’S® LISTENS SESSION, HS Soundsystem CamperLa Underground, tab X HS Presents Disruption | @slajam, @public_posession, @levistrausco, @Brabus, @camperlab, @filaeurope
Collaborations: Highsnobiety in-line assortment, Basso Bar, The Attico, tab, Slam Jam X Public Possession | @Theattico
producer: Repair the seat belt @Fastenseatatofficial
Information: 7 and 11 April
location: Magma Eventi Milan to Through Vezza D’Aglio 14
RSVP: Right here