Higher Bay Airways just lately introduced the launch of his Hong Kong -Guilin route, which triggered questions on his relevance:
With three excessive -speed rail traces that already join Guilin on to West Kowloon, do air journeys nonetheless have a bonus?
The reasoning is extra nuanced. Observers in Guangxi level out that the primary benefit of Hong Kong-Guilin flight lies of their comfort of switch, particularly for worldwide vacationers.
The route was operated for the primary time in the course of the period of Dragonair, primarily serving tourism and enterprise journeys between the 2 places.
Now, as Guilin accelerates the restoration of incoming flights from Europe, North America, Japan and South Korea, Hong Kong, which stays a regional switch heart, will increase increasingly more useful for worldwide connections.
From the market demand perspective, the revival of the route appears to be effectively justified.
In response to Flight Grasp information, Higher Bay Airways at present operates a fleet of eight plane that serve 14 routes.
With a restricted service capability, the airline displays increasingly more the options of a low -cost mannequin, akin to simplified providers and low charges, though it nonetheless affords 20 kg of free checkers, which is atypical for conventional LCCs.
Higher Bay Airways has been in operation for 4 years, with its preliminary strategy established in worldwide markets.
Nevertheless, when competing with transporters established akin to Cathay Pacific and Singapore Airways, the starter service has progressively left by way of model recognition, service requirements and protection of route networks, leading to a relentless lack of worldwide passenger site visitors.
Earlier this yr, the service canceled 128 flights to Japan, South Korea and Thailand. His Seoul service was suspended, whereas his Singapore route ended lower than two months after launch.
On this context, the altering strategy to continental decrease stage cities and filling market gaps with excessive frequency flights has turn into a practical strategic motion.
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