Hawaii affords vacationers and journey companions a window to their distinctive effectively -being tradition.
Hawaii Tourism Europe (HTE) has launched a brand new marketing campaign, City. The place. The Hawaiian Islands.Designed to encourage, educate and contain vacationers via full consideration and storytelling.
In affiliation with Manufacturers Headspace and Happier, and with promoting via the content material of Calm in Spotify, the marketing campaign features a sequence of sponsored podcasts.
That is designed to create a reference to Hawai whereas selling effectively -being.
The marketing campaign presents movies and audio content material that explores the Hawaiian tradition and the tales behind the folks of the 4 most important islands of Hawaii: Maui, island of Hawaii, Kaua’i and O’AHu.
Organized by Dora Kamau, an skilled in full care and psychological well being, the podcast is aligned with the rising need of vacationers to prioritize locations that provide extra vital and restorative journey experiences.
It exhibits the character of Hawaii, conventional practices and cultural heritage.
Its goal is to advertise a reference to nature on the walks, meditate on the seaside, decide to communities in cultural workshops or take part in actions centered on the Mālama, reminiscent of seaside cleaning and planting native timber.
The marketing campaign has the help of a strategic tactical and social section with Kuoni key operators, American Sky, Freedom Vacation spot, Travelbag and Kenwood Journey.
“This marketing campaign is greater than Hawaii as a vacation spot, it’s about creating a big connection via its folks and tradition,” mentioned Amy Waller, director of accounts, Europe, Hawaii’i Tourism Europe.
Journey brokers are inspired to take heed to the sequence of movies and entry sources via the journey portal at Gohawaii.com to study extra about Hawaiian tradition and in addition grow to be a specialist at vacation spot.
HTE affords a free 60 -day take a look at of Happier, the place brokers can make the most of this useful resource to enhance their very own psychological well being.
The supply might be redeemed at: www.meditatehappier.com/d/gohawaii.
They’re additionally providing a free 30 -day take a look at within the head house utilizing the Hawaii2025 promotion code in fee.