Sanrio has launched a daring marketing campaign to fight counterfeit items Whats up Kitty and Kuromi, strengthening the authenticity and safety of the trademark in South Asia. The initiative, entitled “Sanrio authenticity values”, is executed by promoting exterior the home (OOH) in excessive visitors places, comparable to practice and malls in Singapore, Thailand and Indonesia. So as to develop consciousness, Sanrio is partnership with native influences and emphasizes the risks of false merchandise. The marketing campaign aligns with the broader world technique of Sanrio to guard their mental property, ensuring to obtain top quality, formally licensed items, whereas selling its primary message of creativity and authenticity.
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