Montblanc opens new Chicago boutique

Montblanc has opened a brand new boutique in Chicago in 15 E Oak Avenue, transferring from its earlier location of Michigan Avenue.

The brand new boutique covers 1,427 sq. ft and combines trendy design with the wealthy heritage of Montblanc. It homes the whole universe of the model, together with its unique writing devices, Swiss manufacturing watches, tremendous leather-based articles and equipment.

“Chicago has lengthy been an necessary metropolis for Montblanc, with a demanding clientele that appreciates the dedication of maison to crafts and excellence. With our new boutique in Oak Avenue, we’re providing an area that not solely reveals our iconic writing devices, but additionally in our leather-based leather-based collections, watches and equipment,” mentioned Sylvain Costof, Montblanc President.

“This motion is an affidavit of our dedication to create immersive experiences for our purchasers in order that they will uncover or uncover the Montblanc universe in a convincing means.”

The boutique facade is made with two black striped concrete slabs with the Mont Blanc mountain silhouette and the Montblanc emblem.

Inside, the unique aesthetics of Montblanc in black and white is elevated with gold particulars impressed by the writing instrument of Meisterstück and the coral touches extracted from the model file. Different design parts embody lamps product of writing paper, calligraphy tapestry paper with determine eight infinite and ornamental wall ideas.

The spotlight of the shop is the collector wall, the place the restricted modifying devices of Montblanc are proven of collections reminiscent of nice characters, artwork lecturers and writers editions. An expanded watches assortment can also be introduced.

For the opening, Montblanc commissioned artistic endeavors of the up to date artist based mostly in Berlin Alexander Iskin.

To finish the purchasing expertise, the boutique gives personalised companies, reminiscent of print and engraved on the positioning.