By Jonathan Landrum Jr.
AP leisure author
Los Angeles (AP) -NBC continues its technique to instill the Olympic Video games with the popular culture and attraction of celebrities to generate impulse earlier than the Milan-Cortina Winter Video games in Italy subsequent yr.
This time, American Italian comedians Ray Romano and Sebastian Maniscalco will make their debut throughout a comic book promotion, the community stated on Wednesday. The industrial might be broadcast throughout Kentucky Derby Protection from NBC on Saturday.
Within the place, Romano and Maniscalco are on the prime of the Italian Alps with snowboard tables of their hand, attempting to debate thrilling winter sports activities equivalent to snowboarding, snowboarding and luge. However his dialogue is repeatedly diverted by his obsession shared with Italian meals.
“Ray and I joined for the Olympic Video games, two Italian varieties attempting to find winter sports activities,” Maniscalco stated in a press release. “For instance we thought ‘Lge’ was a kind of pasta.”
Romano and Maniscalco filmed the industrial in Los Angeles, with the backdrop of the highest of the mountain dropped at the lifetime of Industrial Mild & Magic, the visible results firm based by George Lucas and just lately recognized for his work in “The Mandalorian”.
The community stated Roman and Maniscalco had been a simple choice to start out constructing anticipation for winter video games.
“Each are immediately recognizable, deeply liked and naturally enjoyable,” stated Joseph Lee, senior vp of artistic advertising and marketing, sports activities and leisure of NBC. He stated the community is utilizing the identical play e book of tar artists and athletes.
Final yr, fashionable figures that appeared at promotional factors included Snoop Dogg, Megan Thee Stallion, Simone Biles, Peyton Manning, Cardi B, Sza and Lily Collins.
“We’re executing the identical play e book all through the marketing campaign: matching leisure personalities with the Olympic Video games (typically the Olympics) in a enjoyable and sudden approach,” Lee stated. “It is how we’ll proceed to take care of culturally related and actually entertaining video games.”