The free buy device, Phia, is now out there on iOS and Chrome
NEW YORK, April 24, 2025 / Prnewswire/ -Cofounders Sophia Kianni and Phoebe Gates have introduced the launch of FíaA free iOS utility and extension of the cell browser that finds one of the best vogue costs whereas shopping for. The PHIA buy device immediately compares new and second -hand costs for the article you might be seeing, saving money and time with a single click on.
Whereas crusing in Safari, contact the “Ought to I purchase this?” Button within the PHIA browser extension to acquire an instantaneous worth verification, pushed by the Phia database of 250 million second -hand objects. Accessible in additional than 40,000 purchasing websites, Phia exhibits if the worth of an merchandise is excessive, typical or truthful. If a component is simply too costly, Phia seems immediately in precise coincidences with higher worth and comparable options. For individuals who want to purchase on their desktop laptop, Phia additionally has a Chrome extension Accessible for obtain.
Gates and Kianni, co-founders and Co-Coos, developed the idea of Phia whereas fourth companions in Stanford College. Each captivated with vogue had been annoyed by how troublesome it was to search out the suitable article at one of the best worth: displacement, search, search and comparability in dozens of second -hand websites. They realized that conventional digital commerce had not developed in years they usually got down to create a extra customized and environment friendly buying assistant with AI. Its goal is to construct a extra clever approach to purchase, one which saves folks and cash to folks whereas selling sustainability, transparency and drives the business.
“We, like so many shoppers, need to purchase extra clever and benefit from our cash,” Kianni says. “There are glorious second -hand choices, however they’re scattered on tons of of internet sites, and no one has time to search for them in all. Our patented mannequin solves that ache level by providing instantaneous worth info and higher choices to assist prospects make smarter and sooner choices with their cash.”
Phia expertise was constructed internally by a staff of engineers with funds in main corporations similar to Pinterest, Millennium, Meta and Amazon. The platform provides knowledge from the primary resale companions similar to Realreal, Vestiaire Collective, Thredup, Stockx, Ebay and Poshmark. Of Louis Vuitton For Nike, Phia works on all manufacturers: customized outcomes based mostly on their measurement, preferences and buy conduct that can assist you discover one of the best provide each time. You too can favor parts, create collections and discover outcomes of every second -hand website, all within the Phia utility.
How works:
- Obtain Phia Free from iOS Software retailer.
- Utilizing the applying, add the extension of the cell browser to safari.
- Whereas shopping for in Safari, contact the “Ought to I purchase this?” button.
- Phia instantly compares the article you might be seeing with actual -time costs of 40,000 retail and second -hand websites.
- If the article is simply too costly, Phia finds cheaper options
“Regardless of all its development, digital commerce has not considerably developed to replicate how shoppers actually make choices.” Gates says. “Patrons are shopping an amazing variety of choices in retail and resale, typically with out the instruments to confidence with confidence. With Phia, we’ve got constructed a platform with AI that brings readability to that course of, personalizing concepts in actual time in order that customers could make clever choices immediately. It’s about delivering the right reply, on the proper time, in a single click on.”
About Phia
Fía It’s the first and solely device that immediately compares vogue at major and second -hand retail websites that can assist you discover one of the best worth of a single click on, with out further tabs, with out advertisements, with out further search. Fía Use synthetic intelligence and a patented expertise to scan actual -time knowledge in a database of 250 million merchandise of greater than 40,000 retail and resale websites to point out shoppers if an merchandise is excessive, low or sometimes at a worth. Discharge Fía FREE IN THE IOS Software retailer Or add the extension of the safari cell browser or the Chrome desktop extension.
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