GAP introduced the launch of Gapstudio, a brand new section that represents the best expression of the enduring American model when it comes to type, crafts and high quality, created inside the New York headquarters of GAP with the 01 designed assortment designed by Zac Posen, launching on April three. Gapstudio exhibits the difference of specialists, artwork and trendy element and the American take, establishing the Gapstudio base within the at all times exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration of the exploration, the artwork of the creation of the creation, the artwork.
GAP launches Gapstudio with assortment 01, designed by Zac Posten and filmed by Mario Sorrenti with the type of Astair McKimm. Created in GAP’s New York HQ, The Line Combina skilled savery and progressive denim in a contemporary model of the American type. Gapstudio displays creativity, crafts and tradition, marking a brand new daring chapter for the model.
“For greater than 55 years, GAP has been a canvas for creativity, permitting creators to reinvent GAP classics as private expressions. Now with Gapstudio, we’re taking that legacy to the subsequent stage,” he stated Mark Breitbard, President and CEO, GAP model. “Gapstudio creates accessible and coveted retail collections and unique and distinctive designs that remember self -expression and solidify the GAP place in tradition.”
Gapstudio Assortment 01 comes alive via a marketing campaign photographed and directed by vogue photographer Mario Sorrenti, with the type of Alastair McKimm, with Alex Consani supermodels, Imaan Hammam and Anok Yai.
“Gapstudio is the place crafts, creativity and tradition be a part of. Throughout the GAP New York headquarters, now we have constructed a artistic examine the place I’ve designed appears for the purple carpet, and the place we’ll proceed collaborating with visionary expertise sooner or later,” he stated Zac Posen, Hole Inc. Government Vice President and Inventive Director. “Gapstudio Assortment 01 displays that imaginative and prescient: combining adaptation with progressive denim remedies that sculpt and refine the material of latest methods. That is only the start.”
This assortment presents important costume components via the distinctive posen method for curtain, tailoring and building, which supplies a brand new stage of handicrafts to the unique GAP textiles:
- The denim gabardine ($ 248), double chest denim blazer ($ 178) and the matching separations, which embrace excessive -height denim pants ($ 128) and the denim sailor ($ 118) present new proportions and finishes.
- The Poplin Maxi Shirtdress ($ 158), which was exhausted in its restricted launch final spring, returns in two new colours.
- ? The combos of traditional colours such because the Navy and the chaqui are reinvented along with an unique “pop-orange” tone, paying tribute to the model’s roots in San Francisco.
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Fiber2Fashion Information Desk (RM)