‘What do I put on?’ – Zalando AW24 Photographer marketing campaign / director Sophie Jones C/O Kintzing, Developed by Wieden and Kennedy Amsterdam
Wieden and Kennedy conceptualized Zalando’s AW ’24 marketing campaign, celebrating the variety and democratization of style. The marketing campaign raises the common query, “What do I put on?”, A query that unites us all, no matter their age, style, gender or background. Not like the normal campaigns promoted by aesthetics, Zalando focuses on the arrogance of the type, the narration of tales and authenticity.
With actor Willem Dafoe, the mannequin Brigitte Nielsen, actor Luka Sabbat and the creator of Tiktok Sabrina Bahsoon, the photographs of Sophie Jones c/o Kinzing had been positioned in Europe. The pictures characterize on a regular basis however shameless situations, as a primary kiss or attend the marriage of an ex, whereas continuously scary the query, “What do I put on?”
Credit
Photographer Sophie Jones C/O Kintzing
About Kintzing
Kintzing is a brand new era artist company and license platform That creativity champion, new methods of seeing the world and the distinctive narrative of tales. With an unparalleled community of essentially the most influential visible artists on this planet, backed by an inside group of trade consultants, Kintzing helps manufacturers to inform their story with really genuine and enticing artistic content material.
Gosee: Kintzing.com