The information fell earlier this month that Cactus Jack would proceed within the steps of Rosalia, the Rolling Stones, Coldplay and extra as sponsor of the entrance shirt of Barça, together with the launch of the selfmade shirt, the duo’s life-style assortment relies on the expertise of the morning within the morning.
The final capsule fuses Scott’s attribute aesthetics with informal soccer garments. Giant hoods, graphic t -shirts, shorts and jackets washed in earthly tones and dystopian motifs echo the visible universe of Cactus Jack, with a soccer, cap and retro -style scarf finishing the drop.
The launch is a part of a broader marketing campaign with Spotify that can culminate in a historic second: Travis Scott appearing in Barcelona for the primary time. The personal live performance, held in a spot not revealed on Saturday, Might 10, is barely invitation for chosen followers by way of Spotify.
With the world El Traditional, and the entrance of the Barça shirt turned a stage for some of the influential artists of rap, this second marks one other cultural change. This isn’t simply soccer merchandise. That is soccer, reinvented by way of a jack cactus lens.
The brand new vary is offered by way of the Travis Scott on-line retailer, in addition to on the Barça Membership retailer at Spotify Camp Nou on Saturday, Might 10.
Take a better have a look at the life-style vary of Barcelona X Cactus Jack under.